Celebrating 2025: A Year of Groundbreaking Moments and Expansion

December 15, 2025

As we pop the confetti to welcome 2026, we reflect on 2025, a landmark year shaped by studio milestones, standout collaborations, global expansion, industry innovations, trailblazing creations, and the delivery of ambitious large-scale projects developed over several years.

With many of these initiatives both created and produced by our teams, we delivered more than 70 diverse projects worldwide, spanning a wide variety of industries and reaching new territories.

Each project demonstrates the expertise we bring to create world-class, permanent attractions and new iconic destinations, ensuring that more audiences worldwide can experience meaningful, memorable moments year-round. Together, these projects advance our mission to immerse, inspire, educate, and connect people of all ages across the globe.

“This year reminded us why we do what we do: creating moments that resonate with people everywhere. We’re incredibly proud of the experiences we’ve brought to audiences around the world, and are grateful for the passionate teams who make it all possible.” – Marc-André Baril, Global Executive Director

Here’s a look at some of this year’s highlights:

A New Benchmark for Stadium Experiences

The result of decades of innovative sports entertainment, Realmadrid Games at Bernabéu, a multilevel immersive experience, takes our work in venues and IP attractions to the next level. This innovative offering invites guests to connect with the club’s values and live their fandom in new original and exciting ways.

A World of Experiential Learning

Mandai Curiosity Cove spanned over 8 years of production and in-depth collaboration to create a large-scale permanent attraction that expands the Mandai Wildlife Reserve with an experiential learning playscape designed for children, featuring more than 30 zones.

K-Pop in Full Force

We joined forces with the internationally acclaimed K-pop group TWICE to create a larger-than-life arena show for their TWICE This Is For World Tour, featuring nine singers, twenty dancers, and a live band. The global concert tour will reach North America in 2026 and conclude in Europe.

Storytelling Through 360° Real-Time Interactivity

The Perpetual Story Machine at the Milken Center for Advancing the American Dream demonstrates how real-time technologies can power interactive experiences, showcasing human stories like never before. Immersive LED walls with over 150 million pixels transform the space, making it a remarkable technological achievement.

A Scare Attraction Transformation

We made our horror experience debut with Ghost Boat at Dells Boat Tours, an after-dark excursion elevating an iconic tourist attraction with a spine-tingling storyworld that plunges visitors deep inside an iconic canyon. With Forest of Shadows also joining the lineup as a thrilling seasonal night walk, these projects mark an exciting new chapter for us and showcase how any environment can be transformed into a captivating multimedia journey.

The Power of Play Worldwide

Our Augmented Games platform continues to redefine how guests connect in competitive socializing venues around the world, including Sparkx in Belgium, Lane7 in the UK, Party Day in China and Playbox Centre in Montreal. With interactive play in our DNA, we’re excited to keep creating immersive spaces that bring moments of shared fun.

Landmarks in a New Light

Adding to experiences in Montreal and Paris, our acclaimed AURA series continues to transform historic and heritage sites with two new editions: AURA Église Saint-Roch in Quebec City and AURA Grace Cathedral in San Francisco, featuring interactive mobile apps that extend engagement. The series has proven to be an integral part of a city’s cultural ecosystem, helping establish meaningful destinations.

The Global Glow of Night Walks

Set on a thousand-year-old estate in Harcourt, Arbora Lumina is now the third Night Walk to open in France. It also extends the growing presence of immersive Night Walks worldwide, including recent openings in Mexico, Turkey and Chile. A celebrated global phenomenon, our evening outdoor attractions continue to cultivate a devoted fanbase.

The Start of Something Spectacular

After more than five years in the Middle East, Moment Factory is thrilled to reveal a slate of new initiatives. Among its recent standout projects in the region, Moment Factory is honored to collaborate with the Natural History Museum Abu Dhabi, located in the Saadiyat Cultural District, and Miral, bringing to life a new generation of immersive exhibitions and experiences for visitors of all ages. In addition to this permanent work, the studio collaborated with People on the grand opening of the museum, where it acted as creative consultant and content creator for the ceremony.

Other projects include the Eid Al Etihad Celebrations, an upcoming immersive experience at Al Ain Oasis, new digital art at Hamad International Airport, custom content for the BEE’AH Headquarters and the return of our Augmented Games at the MOTN Festival.

Our Global Expansion Continues

Building on this momentum, we are excited to announce the opening of two new offices in the Gulf Cooperation Council (GCC): Abu Dhabi and Riyadh, joining our existing offices in Montreal, New York, Paris, Tokyo, and Singapore.

By sharing our innovative expertise and creativity in key markets, this expansion highlights our studio’s core mission to bring people together and inspire a collective sense of wonder on a global scale.