Augmented Games at Lane7

TAKING COMPETITIVE SOCIALIZING TO THE NEXT LEVEL

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Immersive, motion-based games position Lane7 venues as innovative digital gaming destinations.

Lane7, the UK’s leading operator of competitive socializing venues, partnered with Moment Factory to bring Augmented Games playgrounds to multiple locations as part of a long-term rollout, unlocking new ways for its guests to play, move, and connect.

Augmented Games combine physical activity and digital gaming to deliver a cutting-edge, interactive experience that redefines competitive socializing.

Powered by motion-tracking technology, players are invited to step inside the games, using their bodies to control large-scale visuals in real time.

Each playground features a growing library of dynamic, easy-to-play games that create a fun and entertaining environment for players and audiences of all ages.

Built on years of Moment Factory’s research and development in interactive gaming, this innovative format introduces an original platform to engage participants through real-world, collective play.

Seamlessly integrated into Lane7’s AV infrastructure, Augmented Games playgrounds are an easy-to-operate, modular solution adaptable across surfaces, venues, and demographics, making them the perfect fit for elevating any competitive socializing experience.