As the Multimedia Experience Sponsor, Moment Factory set out to reimagine the traditional gala experience with an innovative approach, creating seamless multimedia environments that immerse guests in dynamic visuals and evocative storytelling to strengthen engagement and heighten emotional impact.
All of this was made possible by the limitless canvas of Cipriani 25 Broadway, an Italian neo-Renaissance landmark in the heart of Manhattan. After years spent transforming the site into a fully programmable venue, our team had the technical and creative experience needed to produce an event unlike any other.
“We’ve never been to a space like 25 Broadway, where the room itself, the walls and the alcoves and the ceiling, could be part of the storytelling of UNICEF’s mission. We’re so excited to use this powerful space and Moment Factory’s talents to connect our supporters in a whole new way to children around the world.” – Shelley Diamond, Chief Marketing Officer, UNICEF USA
This year’s gala featured video spotlights on UNICEF initiatives, live presentations by supporters, a headline set by Leon Bridges, a DJ set by Questlove and a dinner reception.
The evening included three standout multimedia moments: a reading of UNICEF Goodwill Ambassador Audrey Hepburn with the voices of children from around the world, a spotlight on the organization Guatemala’s Early Childhood Development programs, and a live reading of debut poem by Ambassador Amanda Gorman, each elevated through layered multimedia integration. Throughout the night, dynamic visuals evolved to match the tone of each segment, enhancing the atmosphere and supporting key moments in the program.
Our second collaboration with UNICEF USA, following the Heart Strings touring immersive experience, the UNICEF Gala 2025 at Cipriani 25 Broadway highlights how a versatile multimedia canvas can bring rich, atmospheric worlds to life in support of an important and meaningful cause.
