Augmented Games at MOTN Festival

INTERACTIVE PLAYGROUND THRILLS FESTIVAL GOERS

Originals Pop-Ups Festivals Playgrounds United Arab Emirates Brand Activations & Events Augmented Games Sports Entertainment Branded Content Projection Mapping Interactivity & Gamification Powered by X-Agora

2024 - 2025 | Abu Dhabi

Multimedia innovation powers life-sized, interactive games at MOTN Festival in Abu Dhabi

Moment Factory was invited by Brag World to create a dynamic gaming experience for the 8th of the Mother of The Nation Festival in Abu Dhabi, and again in 2025 for its 9th edition. To bring this vision to life, the studio is proud to showcase its signature Augmented Games, specially customized to the festival’s visual theme. Located within the Thrill Zone—designed for teenagers and adults seeking action-packed activities—the activation features four life-sized digital games.

For the occasion, a temporary installation was unveiled, featuring a striking see-through LED mesh that covers the façade, injecting dynamic energy into the festival site. As visitors approach, they’ll be mesmerized by the vibrant display announcing the games. With fun, colorful elements with a spatial twist, the games perfectly complement the festival's theme, immersing visitors in an exciting multisensory multimedia experience.

By integrating motion detection, projection technology, and video game mechanics, Augmented Games thrusts players into the action, allowing them to control the experience through their body movements.

Moment Factory’s Augmented Games is a multipurpose solution that can be integrated into a broad range of sites, allowing venues to offer competitive socializing experiences.