Augmented Games at Sparkx

TAKING SPORTAINMENT TO THE NEXT LEVEL

Originals Theme Parks Playgrounds Belgium Netherlands Augmented Games Sports & Entertainment Branded Content Interactivity & Gamification Projection Mapping Powered by X-Agora

2025 | Ghent 2026 | Antwerp 2026 | Utrecht, Netherlands

Immersive, motion-based games position Sparkx sports amusement parks as innovative digital gaming destinations.

Sparkx, the Belgium-based operator of Europe's largest sports entertainment complex, partnered with Moment Factory to bring Augmented Games to multiple locations as part of a long-term rollout, unlocking new ways for its guests to play, move, and connect.

Augmented Games combine physical activity and digital gaming to deliver a cutting-edge, interactive experience that redefines competitive socializing.

Powered by motion-tracking technology, players are invited to step inside the games by using their bodies to control large-scale visuals in real time.

Seamlessly integrated into Sparkx’s infrastructure, the Augmented Games API enables data collection that tracks each visitor’s activity, fueling a “connected journey” that personalizes and enhances the overall experience.

A growing library of dynamic, easy-to-play games create a fun and entertaining environment for players and audiences of all ages.

Built on years of Moment Factory’s research and development in interactive gaming, this innovative format introduces an original platform for engaging participants through real-world, collective play.

Augmented Games are an easy-to-install and operate, modular solution adaptable across surfaces, venues, and demographics, making them the perfect fit for elevating any competitive socializing experience.