Moment Factory has brought two multimedia-enhanced gallery spaces and an immersive theatre experience to life for visitors of all ages at the Natural History Museum Abu Dhabi. The museum is located in the Saadiyat Cultural District, an initiative by the UAE’s Department of Culture and Tourism to establish Abu Dhabi as a world-class cultural destination.
The first in the visitor journey is The Story of Earth, an immersive multi-zone gallery tracing the planet's origins from its beginnings to the first mass extinction. Including a starry passage, rare meteorite specimens contextualized with multimedia content, a revolving solar system, and animated timeline, it blends scenography, original music, and lighting to draw visitors through billions of years of planetary evolution.
The gallery experience, Earth’s Balance, places visitors between two multimedia “windows” looking out to the urgent realities of climate change. Through transportive visuals, orchestral music, and scientifically accurate representations of environments under threat, visitors witness the effects of extreme weather events before being met with a hopeful call to restore the planet’s equilibrium.
In the museum’s upper floor immersive theatre, Rahhal: Life’s Journey distills 13.8 billion years of life on Earth into a cinematic and emotionally charged 12-minute show. The space is equipped with state-of-the-art technology, including a massive 270-degree screen that envelopes audiences in full-scale animations developed in consultation with leading subject-matter experts. Combined with original music and narration, the production takes audiences through Earth's history of change, inspiring a deepened connection to the natural world.
The collaboration solidifies Moment Factory’s presence in the region and underscores its value as a trusted creative partner for museums and other cultural destinations, translating educational content into deeply felt, immersive experiences that set new global standards.
