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WE DO IT IN PUBLIC

Since 2001

At Moment Factory, we bring people together.

From illuminating the forest to activating public spaces, our Custom Experiences and Moment Factory Originals pioneer new forms of entertainment. Inspired by the unifying power of the campfire, we create moments that spark collective wonder and human connection.

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Throughout history, the campfire has played an essential role in human life — not just for warmth, light, and safety, but as a gathering place to tell stories, to share ideas, and to build community.

While the role of fire in our lives has evolved, the fundamental need to come together in the real world remains constant. In a time overrun with social media feeds and instant entertainment, carving out these moments for togetherness feels more vital than ever.

Whether we’re inspiring magical encounters or designing detour-worthy destinations, our purpose remains the same: to draw people out of their homes and toward collective experiences.

This is why we do it in public.

We create digital campfires.

What we do

Moment Factory is a multidisciplinary
entertainment studio specializing
in the creation, design and production of immersive environments. Our Custom Experiences and Moment Factory Originals weave video, sound, lighting, architecture, interactivity, and special effects into experiences that invite audiences to wander, touch, feel and be inspired.

How we do it

Blending the physical & digital

Blurring the lines between the real, the imagined, and the digital allows us to unlock new ways to tell stories, engage the senses, and elicit strong, lasting emotions. Successful immersive experiences achieve this through the precise, often imperceptible orchestration of elements, both tangible and not — music, motion, video, lighting, architecture, and special effects all merged into one seamless, unified whole. When done right, audiences are fully immersed, living the experience rather than merely observing it, and connecting with each other and the world around them in new and unexpected ways.

Creativity meets technology

We believe that when creativity and technology work in tandem, they propel each other forward. For our multidisciplinary talents, technology is more than just a set of tools — it serves as a source of inspiration and a catalyst for fresh ideas. At the same time, creative thinking plays a concrete role in accelerating the development of technological innovations needed to turn clients’ visions into realities and create magic for our audiences. This ongoing synergy keeps us at the forefront of the experience industry, while continually expanding its possibilities.

Pushing the boundaries of innovation

Our quest for new forms of human experiences fuels every dimension of our work, placing innovation at the heart of our studio. From experimenting with unconventional storytelling techniques to prototyping the latest technologies in our advanced testing facilities, we push boundaries and defy norms, continually redefining what’s possible, remapping what’s known, and reshaping the future of multimedia entertainment.

A depth & breadth of expertise

From crafting custom multimedia for transportation hubs to staging live events and brand activations, our work in one sector feeds the others, cross-pollinating to elevate the overall quality of all our experiences. Since 2001, we’ve been deepening this expertise across a range of markets, each with its own complexities, distinct needs, and evolving landscapes. With over two decades on the scene, we’ve amassed a vast reservoir of knowledge that helps us strategically fine-tune practices, spot trends, and drive excellence for clients and audiences around the world.

where talents converge

Our studio brings 360 degrees of expertise under one roof. Gathering a multidisciplinary team from around the world, we work together to channel imagination and hijack technology into new collective experiences.

Combining specializations in video, lighting, architecture, sound, special effects, and storytelling, our team stands out for its unique blend of experience, skills, and perspectives.

Dominic Audet

Co-founder/ CHIEF INNOVATION OFFICER

Sakchin Bessette

Co-founder/ Executive CREATIVE DIRECTOR

Our Origins

Dominic and Sakchin met in the vibrant pulse of Montreal’s rave culture. United by their shared passion for VJing and the limitless potential of multimedia, they founded Moment Factory in 2001.

As Chief Innovation Officer, Dominic drives the innovation of emerging technologies capable of revolutionizing the landscape of immersive experiences. As Executive Creative Director, Sakchin leads the studio on its quest to bring people together through new forms of entertainment, nurturing a collaborative culture where creative minds and multidisciplinary artists thrive.
Though Moment Factory has grown far beyond its origins, its founders remain deeply committed to the values that shaped their journey: dedicated teamwork, bold initiative, and the desire to be both inspired and inspiring. Thanks to the studio’s leadership team and vibrant community of creative and tech-savvy talent, they carry this vision forward, creating shared experiences that resonate with audiences of all ages.

Our studios

Headquartered in Montreal, Canada, our studio also has outposts in Tokyo, Paris, New York City and Singapore.

Our studios are where it all comes together — where we dream and collaborate. With large-scale prototyping facilities at our disposal, we are continuously testing and tweaking technological mock-ups, user flow analyses, and creative concepts, all while advancing strategic R&D projects. Outfitted with the latest in projection mapping, body tracking, audio, lighting, special effects, and pre-visualization technologies, these spaces are regularly updated to embrace new innovations. This iterative approach is key to pushing the limits, while diminishing risks.

Since its inception in 2001, Moment Factory has created more than 550 unique projects worldwide, including the Lumina Night Walks, the AURA series, and more recently, The Messi Experience and several projects at Sphere in Las Vegas. Productions include such clients as Universal Studios, FIFA, Madonna, Disney, Billie Eilish, Meow Wolf, Moët et Chandon, the Boston Museum of Science, Microsoft, Sony, and Changi Airport Group.

Explore our global presence, find our studios, or reach out to collaborate.
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World's Best Airport

Skytrax

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International – In situ – Installation and experience

Numix Awards

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Experiential Activation by a Retail Brand

Adweek Experiential Awards

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Most Innovative Companies - Live Events

Fast Company

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Immersive Experience

Blooloop Innovation Awards

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Interactive Experience, Honor Award

SEGD Global Design Awards

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Smart Cities

SXSW Innovation Awards

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Outstanding Achievement - Family Entertainment Center

THEA Awards

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Public Space

Digital Signage Experience Awards

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Theme Parks

Blooloop Top 50 Influencer

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Featured Projects

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