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BRINGING THE COASTAL MOUNTAIN EFFECT TO NEW YORK CITY

Custom Convention Centres United States
  • 2022 | New York

Arc’teryx recruited Moment Factory to create a highly sensory immersive journey inspired by the wonders of the Canadian coastal mountains—the brand's home base.

For a limited time in November 2022, Arc’teryx and Moment Factory invited New Yorkers to embark on a summit of Coast Mountains in the middle of the city. The exclusive multimedia experience transported visitors inside the universe of the high-performance outdoor equipment company, where the coastal mountain effect causes weather to change at the drop of a hat and the vast, rugged landscapes inspire moments of unforgettable awe.

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