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AN INNOVATIVE & IMMERSIVE STORYWORLD

  • 2024 | Miami

An immersive multiroom journey connects guests with soccer star Lionel Messi like never before.

Produced, created and designed by Primo Entertainment and Moment Factory, The Messi Experience is a ticketed touring attraction inspired by the life and career of soccer legend Lionel Messi.

Brand Storyworlds, Worldwire, Branded content, Immersive experiences
AN INNOVATIVE & IMMERSIVE STORYWORLD, An immersive multiroom journey connects guests with soccer star Lionel Messi like never before., Originals, Aaliyeh Afshar | Alain Lam | Alessia Massimi | Alexandra Pauline Sophie Rollier | Alexandre Lupien | Alexandre Lustigman | Alexandre Spanoudis | Alexis Bowles | Alexis Doyon-Lacroix | Amahl Hazelton | Andres Auld | Anne-Marie Lavoie | Annie Leclerc-Casavant | Aras Bukauskas | Arnaud Grosjean | Arnaud Joannette-Lavallee | Audrey Resche | Aurélie Lauzon Potts | Auriane Falières | Baptiste Walker | Basile Buisson | Bassem Mustapha | Belén Diaz Ripa | Benjamin Carrier | Benjamin Dupont | Benjamin Le Talour | Benoit Giguère | Benoît Penaud | Benoit Roy | Brett Cameron | Bronwyn Averett | Bruno Angeles | Cassandre Leguay | Catherine Deschatelets | Catherine Emond | Catherine Giroul | Catherine Grenier | Catherine Knoppers-Turp | Catherine Lachance | Catherine Lamontagne-Poirier | Catherine Nadeau | Cécilia Gauffre | Charles MacKay | Charles-Olivier Gosselin | Charlotte Leclair | Charlotte Rudelle | Chloé De Labareyre | Christian L'Heureux | Christophe Clermont | Cléo Ghnassia | Cloé St-Cyr | Conner Tozier | Corentin Kieffer | David Bourret | David Churma | David D'Anjou | David Richard | Dominique Sauvageau | Émelie Bélair | Émilie Hudon | Emily Thorne | Eric Bouchard | Erwann Bernard | Esteban Chacin | Étienne Varin | Eugénie Tutin | Fabienne Mukoma | Félix Lescure | Félix-Yann Dufresne-Lemire | Florian Fouchet | Fortunat Bolangembe | Francis Gingras | François Joffre | Francois Beauvais | François Depret | François Desrochers | François Gosselin | François Loubert-Hudon | François Morel | Frédérique Fouché-Lemieux | Gabriel Pontbriand | Gabriela Edith Martinez De Leon | Gabrielle Maisonneuve | Gabrielle Plante | Gaetan Stoffel | Galina Tsyganovskaya | Geneviève Mousseau | Grégory Vadnais Alcide | Guillaume Bunel | Hadrien Bennehard | Haitham Abdel-Salam | Hugo Desmeules | Jacob Moquin-Carle | Jade André-Lafrenière | Jade Dupuy De La Grandrive | Jean Artiges | Jean Laurin | Jean-Benoît Meunier | Jean-Daniel Forgues Caron | Jean-Francois Bisson | Jean-Philippe Langevin | Jean-Sébastien Jasenovic | Jean-Simon Therrien | Jeffrey Chaussé | Jérôme Gasselin | Jerome Marion | Jessica Leroux Joel Thomas Adria | Johnny Fitzgerald Blainey | Jonathan Chammas | Jonathan Fauchon | Jonathan Gagné | Jonathan St-Onge | Jordi-B Gauthier | Jorge Garcia | Jorge Ismael Cosio Maldonado | Jose Ali Sanchez Aguilar | Joseph Browne | Joshua Michael Baptista | Joshua Selinger | Julie Lajoie-Bilodeau | Julie Mougeot | Julie Roy-Lamarre | Julien Bigeault | Julien Roberge | Juliette Derkaoui | Juliette Pays | Justine Lefrancois | Karim Fakhoury | Karl Rhainds | Karo Boily Boulay | Kathy Cát Vi Huynh | Kevin Labrie | Laura Sanchez Llorens | Laurent Monnier | Laurent Simon Lapierre | Leisha MacDonald | Loïc Lerat | Lou Guettet Louis Bressand | Luis Aretuo | Mahé Hatchuel | Mailys Gandin | Maïté Godin-Cosandey | Manon McHugh | Marc Tétreault | Marc-André Baril | Marc-André Monette | Marc-André Paquet | Maria Cuadra | Marianne Bousquet | Marie Belzil | Marie Martineau | Marie-Claire Lynn | Marie-Josée Houle | Marie-Pier Veilleux | Mariléa Rabbat | Marina Louise Pech | Marius Corsini | Mark Provost | Matei Georgescu-Paquin | Mathieu Monnier | Matthieu Gourd | Matthieu Pichette-Fournier | Maxime Geraldes | Maximilien Rathier | Michael Rabarone | Michael Couzigou | Michèle Seguin | Miquel Tura Rigamonti | Mokaram Shahrokh | Moussa Boubacar Balla | Mylène Filteau | Myriam Dechamplain | Nataly Kais | Nathalie Bédard-Morin | Nathanaël Couture-Lécaudé | Nicolas Chacin | Nicolas Garric | Olivia Meredith Bélanger-Mathieu | Olivier Maurice | Omid Ghajar | Pascal Cousineau | Pascal Michel | Pascal Xavier Poirier | Patrice Bilodeau | Patricia Ruel | Patrick Bisson | Paul Chinnery | Paul Savluc | Philippe Huot | Pierre Biet | Pierre Maumont | Pierre-Alban Kientz | Quentin Bleton | Rachel Claude | Randy Gonzalez | Rémi Lécuyer | Remi St-Onge | Rémy Girard-Chénier | Robert Al-Romhein | Robin Fourny | Roslane Moussouni | Ryan Marshall | Sacha Veilleux | Samir Ounnoughi | Sarah Lachance | Serge Tremblay | Simon Garant | Sofiia Linichenko | Sonia Seninck | Sophiane Verri | Sophie Charbonneau | Sotheary Ouk | Stephane Lemay | Stephane Raymond | Thibault Magni | Thomas Gibault | Thomas Pintal | Timothy Dormady | Valérie D'Amours | Vicky Leblanc | Victor Brayant | Vincent Letellier | Vincent Rousselle | Vinh Truong | Yanick Landry | Zacharie Perreault-Samson, , , Worldwide, Brand Storyworlds, Miami, SERVICES: Pre-rendered Content Creation X-Agora Scenography Lighting Design Experience Design Music & Sound Design Technical Design, Drawing on Moment Factory’s 20 years of expertise in crafting innovative multimedia experiences, this multi-room experience immerses guests in a storyworld where dynamic content, stage design, video projection, lighting effects, interactive media and original music converge to recount pivotal moments in Messi’s life, from childhood beginnings to global superstardom. Physical games invite them to learn the player’s most celebrated skills, while a complementary mobile app enhances the experience with trivia games and an AR photobooth feature. Representing the pinnacle of Moment Factory’s contributions to immersive storytelling, interactive technologies, and augmented gaming, The Messi Experience stands as an innovative next step in IP-driven attractions. Prioritizing engagement, entertainment, emotion, and a sense of fun, the experience offers a unique take on the Messi brand, designed to captivate and inspire a wide demographic, from die-hard fans to new audiences alike., , Branded Contents, Immersive Experiences, Interactivity Gamification, Visual Content Creation Production, Projection Mapping

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