NYC’s new transportation hub reinvents an architectural icon, creating a world-class destination that charms travelers with the magic of experiential multimedia.
Our team developed a multimedia content strategy, as well as 7 animated capsules that highlight the vibrancy of New York city and NY State, the history of the iconic building, it’s unique architecture and the natural beauty of the state at large. Spanning 4 massive LED screens, identity, ambient and event capsules with custom transitions bring delight and discovery to the passenger journey, making the hall feel alive.
Adapting our process to the challenges of the COVID-19 pandemic, we ensured a safe and seamless integration process with the on-site presence of our NYC office. We are thrilled to have contributed to a project that reinvents an NYC icon and brings wonder to travel and to public space.