A multimedia installation along the staircase, bold from the inside and yet inviting from the outside.
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At once an architectural statement and a brand marquee, the staircase is visible from the street outside the store and functions to keep the brand alive and inviting 24 hours a day. For this project, we looked to the brand’s message of communication and connection to create playful and captivating vignettes, as well as an iconographic language that uses moving patterns to spell out an evolving message. The content seamlessly transitions between the physical architecture of separate steps and a complete video surface, a magical sight capable of catching attention from the street.