Each of the songs on the album stands on its own, so our initial challenge was to find a unified visual concept or direction. We asked ourselves what it meant that a dance album could be so diverse in its sound. We looked to the evolution of dance music to find the background story of Tiësto’s influences. We also thought about how recording artists are reviving classic studio techniques by featuring live musicians. From here we envisioned a similarly handcrafted approach for the content: instead of using computer generated graphics, we looked to traditional methods that evoke the same craft and masterful mixing behind Tiësto’s sound. Working with some of these methods was a new experience for the Moment Factory team. Stop-motion, for example, allowed us to bring our creativity in new media to a vintage technique. In all, we used an abundance of methods to capture the visual sphere of each song, from vintage animation and live dance shoots to 3D animation and motion-tracking technology. With this craft-based approach to the content, we were able to bring the unique personality of the 15 songs forward but still stay true to the overall concept. The final show celebrated the evolution of a form: a fitting message for the visionary DJ and Producer to share with fans around the world.