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Queen of Hearts Tour, G.E.M.

Teaming up with China’s biggest pop star

2017 - China

Moment Factory delivers for G.E.M’s latest world tour; a shining example of MF’s 360° in-house expertise.

Working with an artist like G.E.M is truly inspiring. The biggest pop star in China, and bursting with talent, she takes audiences on wild rides through a multi-instrumental and multi-genre musical universe. Keeping up with the sheer diversity of her two and a half hour shows was an exciting challenge.

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Our solution was to create a constantly evolving, responsive stage environment that could turn on a dime to keep up with her energy and stylistic shifts. Five moving stage lifts, and LED screens covering almost every surface created a fully programmable scenography that brings G.E.M’s multifaceted world to life. Including the design of bespoke instruments such as a piano and a gyroscopic e-drum kit, this programmable space even extends out into the audience with thousands of LED light sticks, immersing audience and performers alike in one big media canvas.


Moment Factory’s ecosystem of in-house expertise makes this kind of epic turn-key production possible. A team of 30 motion designers, lighting designers, content directors and show directors worked together under the same roof for 3 months to deliver the scenography, content and lighting design for this highly anticipated world tour.

Behind the scenes