With more luxury shopping destinations on the rise in Bangkok, part of our challenge in helping organizers introduce this new addition to the Emporium District was in defining EM-Quartier as a shopping experience unlike any other. Leading the Moment Factory team, our Creative Director worked with a Montreal-based composer as well as a local choreographer to create content that captured the shopping destination’s unique brand and personality. Inspiration for the project was also drawn from the futuristic lines of EM-Quartier’s architecture. The six-minute show played for four nights of the launch festivities, drawing crowds of curious onlookers toward the Emporium and creating a sense of anticipation and excitement to discover the new section of the mall.
The opening of EM-Quartier marked the arrival of many new luxury brands to Thailand. As Bangkok’s high-end fashion district expands, retailers are seeking new ways to attract and entertain a worldly clientele. The mapping show we created for The Emporium District was aimed at attracting a sophisticated clientele of well-heeled expats, tourists, and locals. Moment Factory’s approach, to dig deep in understanding a brand’s philosophy and personality and then create original, beautiful content that makes intelligent use of existing architecture added a magical touch that could enchant even the most discerning shoppers.