Moment Factory brings Gray’s universe to life with creative direction that bridges his roots and ambitious future.
Stage design hinges around a deceptively minimal box that, when closed, provides a multimedia backdrop for melancholy ballads and pop-rock anthems. When Gray performs on top, it offers a platform for expression. Inside, it creates space for personal introspection. Breaking a symbolic fourth wall, the box opens into intimate rooms and tableaus in a format reminiscent of online vlogs and videos. Sets and visuals reference handwritten notes, rain-streaked windows, and deserted fields that fans will recognize from music videos.
The tour marks Moment Factory’s second collaboration with Gray since his appearance at the iHeartRadio Music Festival.