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2022 - New York

Arc’teryx recruited Moment Factory to create a highly sensory immersive journey inspired by the wonders of the Canadian coastal mountains—the brand's home base.

  • Ex. Awards | Silver Finalist, 2023

For a limited time in November 2022, Arc’teryx and Moment Factory invited New Yorkers to embark on a summit of Coast Mountains in the middle of the city. The exclusive multimedia experience transported visitors inside the universe of the high-performance outdoor equipment company, where the coastal mountain effect causes weather to change at the drop of a hat and the vast, rugged landscapes inspire moments of unforgettable awe.

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The journey begins by shuttle. Guests are seated in an abstract helicopter that offers glimpses of snowy terrain through its portholes while over the radio, North Shore Rescue Team Leader, Mike Danks, prepares them for the climb. When an unanticipated whiteout forces them to land, the shuttle door slides open and they disembark into gusts of wind and a forest shrouded in a heavy haze. After trudging through thick clouds of fog, the journey continues up a steep slope where video mapping plots out various inclinations.

At the top, an elevated walkway in the middle of a panoramic 270° screen places guests on a summit in the midst of the coastal mountains and their fast-changing weather conditions, from a violent snowstorm to a sublime sunset. A placid lake and LED campfire offer guests an awe-inspiring place to decamp and come down from the high of exploring the great outdoors before returning to the city.

CREDITS MOMENT FACTORY TEAM: Alexandre Spanoudis | Alvaro Perez Del Solar | Amahl Hazelton | Amina El Assad | Amy Chartrand | Andrés Auld | Audrey Resche | Aurélie Lauzon Potts | Benjamin Dupont | Benoît Giguère | Benoit Penaud | Bianka Monette | Briana Larson | Bronwyn Averett | Camille Kauffer | Catherine Grenier | Catherine Therrien | Cécilia Gauffre | Chloé De Labareyre | Christian Pelletier | Conner Tozier | Corentin Kieffer | David Richard | Ernesto Ortega | Erwann Bernard | Esteban Chacin | Fabienne Mukoma | Florian Fouchet | Francis Clement | Francis Gingras | François Beauvais | François Depret | François Pellet | Geneviève Forest | Geneviève Mousseau | Gregory Vadnais | Guillaume Borgomano | Jamie Reilly | Jean Laurin | Jean-Benoit Meunier | Jeffrey Joseph | Jessica Leroux | Jonathan Chammas | Julien Roberge | Juliette Derkaoui | Karine Gagnon | Karo Boily Boulay | Kun Chang | Laurence Pasteels | Marc Tétreault | Maria Cuadra | Marie-Hélène Pouliot | Marie-Josée Houle | Marie-Pier Veilleux | Marieve Deschamps | Maryse De Lottinville | Matei Georgescu Paquin | Mathieu désilets | Mathieu Monnier | Matthew Palmer | Maxime Doyle | Maxime Geraldes | Michèle Séguin | Maxime Girault | Miquel Tura | Mylène Filteau | Myriam Dechamplain | Pamela Schneider | Patricia Tremblay | Paul Chinnery | Rémi St-Onge | Serge Tremblay | Shogo Kamada | Simon Garant | Simon Léveillé | Sonia Seninck | Sophiane Verri | Sophie Carle | Sophie Charbonneau | Sophie Midavaine | Sotheary Ouk | Stéphane Lemay | Susanna Jones | Tara-Maria Massaad | Timothy Dormady | Vicky Leblanc | Vincent Letellier | Zane Kozak