Around this time five years ago, Moment Factory was getting ready to reveal a bold new experiment: a multimedia night walk set in the woods of Parc de la Gorge in Coaticook, Quebec. We called this original outdoor experience Foresta Lumina. At the time, we didn’t know how people would respond to our creation, a series of storytelling vignettes staged along a pedestrian pathway using lighting design, music, video, and special effects.
The reaction to the first-ever Lumina enchanted night walk exceeded even our wildest hopes. It surpassed its projected visitorship by tenfold, produced a financial windfall for the park and surrounding community, and won a slew of industry awards, including a prestigious THEA. Since then, we’ve created ten distinct Lumina night walk experiences in sites ranging from Canada to Japan and Singapore, which have together welcomed more than a million visitors.
