Immersive Learning: Reimagining Cultural and Educational Experiences Through Multimedia

Flowing Forces, Art Windsor-Essex

Offering a modern take on the traditional art exhibit, Flowing Forces at Art Windsor-Essex (AWE) uses projection mapping, AI-generated content, mobile-based interactivity, and sound design to blend physical and digital worlds. Visitors are invited to contribute to the creation of a new work of art using their mobile devices as "magic wands". As they uncover graphic and sonic surprises, they connect influential Canadian paintings together and fill the blanks in between each piece. This immersive experience takes the audience on an artistic exploration through interactive media, presenting a fresh new approach to public engagement with art.

Village Québécois d'Antan

Our two collaborations with Village Québécois d’Antan, one during the day and one called Village Parallèle which takes over the site at nightfall, place visitors at the heart of the action. In this immersive experience taking them back to a historically accurate 1893 québécois village, visitors are introduced to colourful characters and playful surprises at every corner, enriching their experience and inviting them to take part in conversations. As they hear the town’s gossip, and learn about villagers’ careers and hobbies, guests discover the rich Québec culture through its humour and traditions. At night time, visitors are propelled into a parallel world where history warps and morphs from the real to the surreal. By merging storytelling with cultural exploration, the project redefines how audiences connect with history, adding a bit of magic to an already completely immersive space.

The Memory Collector, Pointe-à-Callière Museum

The Memory Collector at Pointe-à-Callière transforms a historic underground tunnel in Montreal into an immersive journey. By highlighting the significance of this 1830s engineering marvel, the experience transports visitors through a moment of memory. Using video projections, lighting, and soundscapes, the installation evokes the water's movement and the site’s human history. Archival images of "Montreal's memory" dissolve into luminous particles, creating a captivating environment that invites visitors to pause, reflect and connect to the rich heritage surrounding them.

Creating Meaningful and Emotional Storytelling

Storytelling is a universal language used in experiences to enhance emotional connections and engage participants on a deep and personal level. We use stories and immersive technology to let visitors explore diverse narratives within dynamic environments. As a way to create moments of anticipation, wonder, contemplation, and imagination, each project delves into significant themes and concepts through immersive simulations and interactive installations. This pacing sustains curiosity and balances moments of play with internal reflection, taking experiential learning to the next level.

Onhwa' Lumina, Wendake

Created in close collaboration with members of the Huron-Wendat community, Onhwa’ Lumina takes locals and tourists alike on a poetic multimedia journey grounded in rich creative traditions, and explores themes such as the cycle of life and the interconnection of all living things. By blending stories, symbols, and rhythms connected to the Huron-Wendat culture, each zone of the experience adds to the narrative impact and cultivates an emotional bond by immersing visitors, letting them connect deeply with the cultural heritage of the region.

Soissons en Lumières, Soissons

At night time, Soissons en Lumières transforms the town's rich heritage into an immersive experience, where storytelling enhances the history and creates an emotional connection between the visitors and each building. As characters from various eras come to life through vivid testimonies via an audio app, visitors are invited to explore the town’s significant landmarks and engage at their own pace, whether with narration or by wandering freely. By blending contemporary technology with historical tales, the experience breathes new life into Soissons, enriching its cultural appeal and inviting deeper connections with its heritage.

Anisipi, Amos-Harricana Territory & Pikogan

Created by the town of Amos and the community of Pikogan, Anisipi is a discovery route that celebrates water and the Anicinape culture. Through four immersive experiences, each multimedia activation, along with info-panels, delivers opportunities for both immersion and raising awareness. Throughout the route, visitors are immersed in narrative experiences that connect them to the rich local culture. From the Anicinapek sharing stories under a tee-pee to the Refuge Pageau, an interactive experience prompting reflection on ecosystems, each installation revitalizes an emblematic rural locality while entertaining and educating visitors.

Heart Strings by UNICEF USA

Heart Strings is a multi-room experience that invites visitors on a multisensory journey across 6 interactive zones to power a collaborative song for the world to share. Combining interactive engagement with educational content, the experience promotes immersive learning through emotion, information, and entertainment. Dynamic stories of children worldwide are woven throughout the journey, culminating in Harmony Hall, where visitors learn about UNICEF’s initiatives and are encouraged to pledge their support. This innovative approach not only raises brand awareness but also fosters a heartfelt connection between visitors and the mission of UNICEF.

Supporting Experiential Learning With Multimedia

By merging immersive multimedia technologies with dynamic educational environments, the studio has been able to revolutionize experiential learning. These interactive environments ignite emotional connections, boost knowledge retention, and cater to diverse learning styles through accessible digital content. An innovative approach that has not only enriched the visitor’s learning journey but is also aligned with the future of knowledge-sharing, ensuring meaningful outcomes.

Arctic Adventure: Exploring with Technology, The Museum of Science, Boston

As visitors enter Arctic Adventure: Exploring with Technology at the Museum of Science, Boston, they are transported into a multisensory ice cave pushing the boundaries of experiential learning. Through immersive multimedia integration, they are transformed into Arctic scientists using interactive tools to locate animals and analyze ice cores, enhancing their understanding of climate history and health. Featuring generative real-time content that adapts to sunlight, animal behavior, and seasonal changes, creating an awe-inspiring environment, guests engage in hands-on learning that broadens the appeal of science, navigating a virtual ice field and receiving real-time feedback on their movements.

Against the Current, Art Windsor-Essex

Leading an interactive discovery hunt through the city to uncover eight artworks and the bold artists behind them, Art Windsor-Essex takes experiential learning outside the gallery’s walls. Through a web-based mobile app, Against the Current invites participants to navigate a city map, exploring landmark artworks and playing mini-games that reveal the stories behind each painting, earning milestones linked to the artists' legacies. Transforming the traditional gallery experience into a dynamic learning journey, the experience redefines how visitors connect with art and community and encourages people to interact with art in a playful manner.

Planet Ice: Mysteries of the Ice Ages, The Canadian Museum of Nature

Planet Ice: Mysteries of the Ice Ages at the Canadian Museum of Nature redefines traditional museum exhibitions with touchless, interactive multimedia installations that encourage active participation. Inviting visitors to engage by revealing extinct animals in snowy digital landscapes through reactive 3D animations and generative sounds, the exhibit encourages experiential learning, cultivating meaningful connections to history and sparking curiosity for the future.

The Future of Immersive Learning

With the help of pioneer collaborators and industry experts, Moment Factory’s in-house R&D have been able throughout the years to push the boundaries of immersive technology. Making sure that the visitor is at the heart of the knowledge-sharing journey.

One of those innovative collaborators, the Museum of Science, Boston, has helped the studio bring to life an interactive and immersive gallery that goes beyond experiential learning. Shifting into an innovation lab or a standalone platform, this versatile 'black box' space takes visitors on mesmerizing journeys of endless thematic possibilities.

The gallery leverages advanced projection mapping and interactive tracking technologies to create multisensory experiences like Mission: Mars, where visitors search for evidence of water on the red planet, and Dall-E, an AI-powered tool for creative exploration. The latest addition, Innovation: Earth, invites guests to tackle climate change by testing sustainable solutions in a dynamic urban landscape. These responsive environments adapt to visitors in real-time, engaging diverse audiences with intuitive, hands-on learning.

The programmable space is a joint initiative to develop new types of exhibitions that support meaningful experiential and immersive learning. As a new way to showcase engaging multimedia content, whether through installations or full-scale zones, the multi-use space enables creative and adaptable forward-thinking approaches to science education, through an expanding library of experiences.

Check out our latest and most notable immersive learning collaborations.

For more information, contact us at dev@momentfactory.com