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Heart Strings By UNICEF USA
UNICEF USA invites guests to join children worldwide in powering a universal song.
Created in collaboration with UNICEF USA, Heart Strings is a branded ticketed touring experience that aims to raise brand awareness, introduce innovative fundraising opportunities, and promote the organization’s mission to new audiences.
Heart Strings is a multi-room walkthrough experience featuring a series of musical multimedia installations that showcase children around the globe. Combining interactive engagement with educational content, the experience promotes learning through emotion, information, and entertainment.
Guests move through multiple interactive zones, helping to power a collaborative song. Zones include ‘Heart Beats’, where guest heartbeats contribute to the song’s rhythm; ‘Living Lyrics’, where selecting words from children’s quotes composes the song’s lyrics; and ‘Voices of Power’, where sharing messages of empowerment builds the song’s chorus. Each zone is supported by dynamic stories of children worldwide. The experience culminates in ‘Harmony Hall’, where guests learn more about UNICEF initiatives, and are encouraged to pledge their support.