Making a new addition to the lights of the Place des Festivals, six high-intensity projectors created a spectacular digital facade on the Wilder Building in the heart of the Quartier des spectacles, accompanied by a message projected on the President-Kennedy Pavilion inviting visitors to contribute to the initiative. With a vibrant and colourful visual design, the multimedia piece evoked the Foundation’s brand image while highlighting the testimonials through animated scenes inspired by courage, dreams or hope. An email with the same visual design was sent to every person who submitted a message. Some hundred messages were received and included in the display for Montrealers who came to enjoy the festivities. The initiative gave the Foundation a boost in collecting donations for their campaign during Heart Month.
Moment Factory is proud to have offered the expertise of its creative and technical teams to bring maximum visibility to the Fondation En cœur and to raise public awareness of heart disease.