In a debut collaboration, Moment Factory and 100 Gecs teamed up on creative direction, multimedia design, and scenography for the band’s concert tour.
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Anchored in their anti-design philosophy, the creative strategy approaches the show as a cohesive whole, with a narrative arc and beats that remain consistent regardless of changes to the setlist. Distorted live IMAG feeds and bold graphics, inspired by the band’s mashup of memes, modern punk vibes, and provocative imagery, are synced with lighting to match each song’s structure and dial-up sharp turns. At the same time, adaptable visual effects embrace the band’s anything-goes ethos and accommodate improvised jam sessions on select tracks.
Driven by high-impact screen visuals, the show fuses live effects with pre-rendered visuals to turbocharge key moments and create an immersive audience experience at every venue.
