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2021 - Dallas

As the first large-scale generative audio-visual experience of its kind, The Visualizer raises the bar for live events by blurring the boundary between the real and virtual.
thunder powered by X-agora multimedia software

AT&T’s Discovery District reimagines the company’s global headquarters in downtown Dallas as a public destination where technology, culture, and entertainment combine. As the focal point of the district, the seven-story media wall transforms a building façade into a multidimensional portal with an array of reality-bending capsules. Created to amplify live performances, the audio-reactive virtual stage acts as a digital extension of the plaza, using generative effects to broaden the reach of everything from country concerts to EDM DJ sets in real time.

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During live performances, the media wall turns into a digital grid of lights that pulse and radiate in geometric shapes and sequences as they react to the rhythm, intensity, and mood of an ongoing show in the plaza. The Visualizer relies on a complex system of audio-reactive mechanics that detect musical variations and emotional curves, translating them into dynamic colour palettes and lighting effects.

Designed to be modular, customizable, and easy to use, the audio-reactive virtual stage can be activated via iPad in a plug-and-play automatic mode, a DJ-style semi-automatic mode, or a manual mode giving lighting designers full creative control — the use of industry-standard lighting technology allows for seamless show direction and endless artistic possibilities. A special feature allows operators to integrate a live feed of the performer or enable an audio-reactive graphic mode for ambient content.

CREDITS MOMENT FACTORY TEAM: Alberto Ramirez | Alexandre Lustigman | Annie Leclerc-Casavant | Ariane Dorig | Arnaud Grosjean | Aurélie Lauzon Potts | Basile Buisson | Benoit Roy | Briana Larson | Céline Mornet | Fourat Jellouli | Geneviève Mousseau | Guillaume Borgomano | Jamie Reilly | Jean-Benoit Meunier | Jean-Claude Macena | Jean-Simon Therrien | Jeremie Quesnel | Jerome Gasselin | Jessica Leroux | Joel Adria | Jonathan Chammas | Joseph Browne | Joshua Selinger | Laurent Simon Lapierre | Marc Tétreault | Marc-André Monette | Marie-Pier Veilleux | Mariève Deschamps | Marina Ameri | Maryse De Lottinville | Mathieu Désilets | Mathieu Monnier | Maxime Doyle | Maxime Geraldes | Mokaram Shahrokh | Myriam Dechamplain | Nadia Moussouni | Olivier Maurice | Pascal Michel | Patrice Bilodeau | Patrice Mathieu | Patricia Tremblay | Quentin Bleton | Robert Al-Romhein | Salim Lounis | Samuel Renard | Sebastien Bérube | Sophie Carle | Vincent Beaulieu | Yael Braha | Zane Kozak