With a digital ribbon stretching 1 kilometer across two storeys, Moment Factory aimed to amplify the sophisticated design of the concourse and unify it with the site’s spectacular natural features.
Showcasing intricate details, botanical elements and surreal graphics inspired by Qatari architecture and craftsmanship, the content capsules embody Qatar’s cultural heritage and landmarks. Each hour, every screen in the concourse synchronizes with the ribbon for a moment of magical transformation.
An innovative CMS and media delivery system designed and implemented by Electrosonic and Smart Monkeys, optimizes display quality to produce a dynamic guest experience.
The digital art installation reinforces the airport’s commitment to elegance, and is tailored to attract travelers into the terminal’s unparalleled luxury retail experience.
With the integration of this multimedia ecosystem, the expanded concourse stands as an airport oasis and a must-see for art lovers. It provides a space for travelers seeking rest, respite, and rejuvenation ahead of the next leg of their journey while inspiring curiosity in Qatar as a destination.