Moment Factory takes visitors on an immersive journey through Japan’s culinary tradition
As visitors entered, they passed through a darkened, immersive space. Following Kitsune the fox through a stylized, projected landscape, visitors interactively discovered seasonal ingredients. They encountered the Four Ways (which evokes the cooking processes of grilling, simmering, broiling and steaming), the Sanctuary (where dashi, fermentation and sake making were discovered), and the finale, a tactile and interactive rediscovery of rice and its landscape — the most elemental ingredient of Japanese cuisine. What followed was a meal to be remembered by some of Japan’s most celebrated chefs.
We’ve been humbled by this amazing experience that allowed us to learn about and share in Japan’s profound culinary heritage.