Microsoft flagship store in London


2019 - London

Taking customer engagement to the next level with creative video content and 3D animation.

Following our collaboration for their New York flagship facade, we are proud and humbled to have been invited back to be part of the creative team behind the new flagship Microsoft Store digital experiences, this time in London.

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Located on London’s Oxford Circus and occupying almost 22,000 square feet over three floors, this impressive space was the perfect canvas for the Moment Factory teams to create an immersive in-store experience. The 360-degree video walls, running throughout the store, evolve the space through a series of worlds and moods, from architectural illusions to sensorial abstractions.

A collaboration with Microsoft from beginning to end, the space transforms through 3D animation, taking visitors on a journey into the many digital dimensions of the Microsoft brand. Inspired by their mission to empower every person and organization on the planet to achieve more, our collective goal was to make visitors feel like they’re part of building something epic.