Moment Factory and the clients wanted to create an enticing, engaging visual attraction as visitors approach the mall on foot, with a sense of ‘browsing for inspiration’. Fashion is not universal–it’s a unique and personal expression, so we proposed a greater number of shorter animations. In this ‘something for everyone approach,’ visitors enjoy several distinct animated sequences before they enter the mall, with moods ranging from cool to classic.
Our ‘Lookbook’ strategy simplified the approach to creating content, allowing us to deliver not only a rich variety of styles, but greater value for the client as their budgets could be re-positioned to create a rich content library. We love seeing the looks of surprise and anticipation on visitor’s faces when as they are drawn into the visual worlds we create!