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INFINITE CONTENT TOUR: ARCADE FIRE

CREATING AN INTIMATE VIBE FOR THOUSANDS OF FANS

2017-2018 - Worldwide

Moment Factory’s 360˚ creative direction for Infinite Content arena and festival tours deepens collaborative relationship with Arcade Fire

How do you scale an intimate concert into an arena experience without losing any of its power? This question sparked the creative approach to Arcade Fire’s Infinite Content tour.


Moment Factory and Arcade Fire share a passion for connecting with audiences. We’ve collaborated in the past on key moments for Coachella and the Reflektor Tour, but our third partnership is the most comprehensive yet.

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Working in close collaboration with the band, we provided a 360˚ approach that included creative direction, stage design and original video content for both the arena and festival tours supporting their latest album. The “Creature Comfort” video we made for them was an impromptu addition that arose spontaneously during a festival tour shoot.


Our turn-key concepts for both tours were conceived to frame performances that offered fans an intimate yet powerful experience. For the festival tour we developed a “smoke box,” a self-contained scenography of illusive spaces. This led to further collaboration on the arena tour, staged in-the-round with a boxing ring to blend the adrenaline of a fight, the epic energy of a concert and the high-concept exuberance for which Arcade Fire is known.

Behind the scenes