Given that we had only a week to start prepping for this fast-track production, it was clear we had to hit the ground running. Working for two of the busiest artists in the world, we rotated a tight cycle of in-house shoots in order to get content to Jay Z and Justin Timberlake for approval. Some of the scenes featured complex optical illusions with 3D projection-mapping, so we needed to work fast to keep production on track.
Working with Willo’s unique set meant we had a particular canvas to start with. We were inspired by the intense emotions connected to the colour red; passion, love, and anger. Working closely with Willo, we developed a storyline in five acts that would take audiences on a journey as they experienced the concert. The result was a show that both kept the artists front and center as live performers and amplified their personalities, filling the whole stadium with their presence.
