Moment Factory set the stage for the brand reveal through show and content direction, set design, music production, lighting, and a synchronized drone finale. The ceremony unfolded across a colonnade of LED screens embedded in the observatory’s facade, highlighting the grandeur of the occasion and the location. With a game plan in place to captivate guests and fans online, the broadcast event kicked off with nostalgic scenes and portraits of soccer fans and stars.
As hype intensified, dancers gave way to the arrival of FIFA President Gianni Infantino and two-time World Cup winner Ronaldo to present the emblem. The evening culminated with a dazzling drone show blazing the official logo and the names of all 16 host cities above the Hollywood Hills.