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EXELON CORP’S FLAGSHIP MEDIA-WALL

ENERGY TITAN’S CREATIVE SHOWCASE FOR REAL-TIME DATA

2016 - Baltimore

With Sardi Design, we created a media wall that integrates real-time weather and energy data into living visuals for one of America’s leading energy providers.

Internationally recognized design firm Sardi Design called Moment Factory when Exelon Corporation sought to redesign the welcome area of their Baltimore flagship executive offices. We were charged with creating a signature media feature that would reflect the brand and vision of Exelon — a Fortune 100 company and America’s leading competitive energy provider.

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We collaborated with Sardi to create DATUM, an engaging and informative multi-media feature consisting of two complementary elements. The first element, Artscape, is a giant media wall that transforms real-time energy data and weather patterns into a constantly-evolving visual landscape. The second component, a smaller Dashboard screen, summarizes what energy-related statistics the Artscape is receiving in real-time from Exelon’s database to generate its eye-catching content. Together, the Artscape and Dashboard create dynamic living visuals fueled by the company’s real-time fluctuations of energy data.


Just as Exelon works in every stage of the energy business, DATUM works to incorporate multiple levels of data available to activate energy-relevant information into an artistically captivating display.

Behind the scenes