Connecting physical and virtual worlds, the web app adds a dynamic dimension to the Art Windsor-Essex’s program. Developed and produced by Moment Factory’s team specialized in educational and cultural experiences, the concept reimagines the traditional gallery experience through an integrated learning journey. At the heart of our approach, a strong storyline draws visitors in, sparks their imagination, and inspires them to channel the artistic energy flowing through the exhibition and embrace their inner rebel. The gamified discovery map fosters experiential learning and encourages audiences to engage with the artworks in a playful and accessible way.
Against the Current is the first stepping stone in a brimming, long-term collaboration in support of the Art Windsor-Essex’s five-year digital strategy roadmap and its mission to reach new audiences and connect with the community.
