The immersive journey, “The Messi Experience: A Dream Come True,” will debut in early 2024. It will then tour around the world in the following years.
Co-produced and co-created by Primo Entertainment, the renowned mass events production company based in the United States, along with entertainment multimedia studio Moment Factory, The Messi Experience is an innovative, interactive multimedia experience that takes guests on a unique journey through the life of the legend and invites them to step into the game! Entering a world fueled by childhood dreams, and record-breaking achievements, visitors will be transported to experience and discover the man behind the legend. On-ball activities and personal virtual engagement with Messi will be among the activities offered for a fully immersive experience.
From his early years in his hometown of Rosario to his arrival and career at Barcelona, and later at PSG, culminating in his triumph at the 2022 World Cup with Argentina, this unique experience portrays the emotional journey of a boy who became a legend.
“I am truly honored to be part of this project that allows fans to get closer to my journey on and off the field. Throughout my career, I have always strived to inspire and connect with people through this beautiful game. This experience will offer a unique opportunity to relive the most memorable moments and feel the emotions that have shaped my path.” said Leo Messi.
“We are thrilled and proud to present this extraordinary Lionel Messi experience. Messi is a unique example for all generations and a demonstration of overcoming challenges both high and low. We will take the experience to all continents. There will be 75 minutes of inspiration, emotion, entertainment, and fun, for everyone to enjoy” said Andres Naftali and David Rosenfeld, Co-founders – Primo Entertainment.
“At Moment Factory, we bring people together, through our various projects we aim to inspire a sense of collective wonder and connection. With this experience, we are honored to bring together immersive storytelling and interactive technologies to create a unique encounter between the audience and the legend that is Messi.’’ Sakchin Bessette, Co-Founder – Executive Creative Director, Moment Factory