A new era for the passenger experience at Hong Kong International Airport
July 6th, 2022
The multimedia-focused entertainment strategy strengthens the airport’s position as a leading hub for passenger experience innovation.
Starting July 1st, Hong Kong International Airport will unveil a reimagined passenger experience at Terminal 1, featuring three multimedia activations by Moment Factory. The expansion and revitalization of the terminal invites visitors to celebrate the spirit of Hong Kong throughout the terminal.
Each installation is strategically positioned to enhance the passenger experience at key moments in the airport journey. In the landside Meeters and Greeters Hall, departing and arriving travellers are welcomed by a Crystal Elevator that reveals snapshots of Hong Kong culture. Waterfall Gardens encourage moments of repose with a lush interactive ecosystem, while at the departure gates, Totems of Joy combine real-time flight information with creative content to offer each departing traveller a ‘selfie-friendly’ send-off.
“The idea was to create a soothing and calming environment overall, but one that’s also touched by the cleverness of Hong Kong,” said Amy Chartrand, Creative Director, Moment Factory. “Those passing by will glance at the features and find them beautiful, while those who have the time to stop and engage will be rewarded with surprises.”
Airport Authority Hong Kong officials invited Moment Factory to collaborate early in the process, allowing technical and creative teams to develop concepts and content which, although a retrofit, seamlessly integrate into the complex airport environment. Moment Factory’s expertise in enhancing the passenger experience with creativity and technology includes past projects at Singapore Changi Airport, Los Angeles International Airport, and Shinjuku Station in Tokyo, Japan.
