Arcade Fire and Moment Factory join forces this summer to take European audiences on a unique musical and visual experience.

Arcade Fire kicked off their European festival tour in Barcelona, Spain on June 3rd, and fans have been experiencing the band’s powerful performances supported by Moment Factory’s diverse expertise in creating immersive experiences.

For Moment Factory’s third collaboration and first turn-key project with Arcade Fire, the multimedia entertainment studio is providing show design, creative directing and original video content. The two Montreal-bred artistic trailblazers previously worked together on the luminous beach ball stunt at the 2011 Coachella Festival as well as key moments of their 2013-14 Reflektor Tour.

This time around, Moment Factory has designed a set that will augment the dimension on stage with unexpected multimedia effects orchestrated inside a “smoke box”. The 11 meters long and 3 meters tall “smoke box” will conjure life-size optical illusions and surprising scenes with an automated LED screen, lighting, lasers and pyro smoke effects. A mesmerizing combination blurring the line between this reality and another.

“We are huge fans of Arcade Fire as musicians as well as passionate, forward-thinking artists,” says Moment Factory producer Daniel Jean. “For our work with Arcade Fire as well as with other bands, our main objective is to enhance the beautiful and ambitious music they make with powerful and memorable images of our own.”

This version of “Creature Comfort” clip produced by Moment Factory parodies VH1’s classic Pop-Up Video show.

In 2016 and 2017, Moment Factory worked with many musicians to visually extend their concert experiences. These included the Red Hot Chili PeppersEd SheeranTove Lo, and Muse, all of whom are touring through Montreal or Quebec City this summer:

Red Hot Chili Peppers – June 20 at the Bell Center in Montreal
Ed Sheeran – July 18 at the Videotron Center in Quebec City, July 19 at the Bell Center in Montreal
Tove Lo – August 4 at Osheaga in Montreal
Muse – July 16 at Festival d’été de Québec, August 5 at Osheaga in Montreal