TWICE, This is For World Tour

A 360° IMMERSIVE ARENA CONCERT EXPERIENCE ENHANCES FAN ENGAGEMENT

2025 | World Tour

An evolving stage, custom multimedia, and real-time visuals power a large-scale global arena show.

Moment Factory partnered with internationally acclaimed K-Pop group TWICE on their This Is For World Tour, creating a large-scale immersive show for arenas worldwide.

In close collaboration with the group and their team, the studio led creative direction, show direction, production design, and content production, ensuring every detail reflected the group’s vision.

Conceived as the largest show possible for arena venues, the production brings together nine singers, twenty dancers and a live band.

An evolving stage setup, custom multimedia integration, and 360° design allow the artists to connect with fans from every angle, generating a dynamic, emotionally charged energy that fills the arena.

Pre-rendered content and real-time visuals appearing on an LED stage, overhead cubes, and IMAG screens add layers of depth and innovation to the live performance.