The Pandora Garden

AMPLIFYING BRAND EXPERIENCE WITH AN INTERACTIVE INSTALLATION ON THE HIGH LINE, Pandora launches its Spring 2019 collection with an interactive butterfly garden designed to celebrate the spring awakening and create engagement., Custom, , , COMMUNICATION ARTS Interactive Annuals Awards | Environmental, 2020, United States, Brand Activations Events, New York, Business Objectives: Increase Brand Exposure Generate Footfalls Increase Dwell Time Engage Audience Services: Technical Design Music & Sound Design Experience Design Scenography X-Agora Custom Software Development Pre-rendered Content Creation Realtime Visual Content Large Scale Content Creation Turnkey Services, Over the course of three days, more than 7,000 visitors stepped into Pandora Garden, a tribute to spring awakening. Inside, two large LED walls showed a verdant world that was complemented by reflective surfaces throughout, giving the entire space a feeling of infinity. In this environment digital butterflies reacted to visitor movement, following the sweep of a hand, or perching on shoulders. Created using a game engine, these interactions were designed to be highly intuitive, so that everyone could move naturally and have fun. With a short production turnaround, it was vital to work in close collaboration with Pandora, in order to streamline production and align our creative expertise and resources with their brand’s vision. This successful project exemplifies the kind of experiences that can create impactful live engagement along with deep social media reach: over 2,9M impressions on Instagram of event-generated content. ,"bold":true}]}]}, Malls Retail Spaces, Pop Ups, Branded Contents, Interactivity Gamification, Visual Content Creation Production