Moment Factory teamed up with lululemon to reveal the new look for Canadian athletes at the Olympic and Paralympic Games.
In 2021 lululemon announced a multi-year partnership with the Canadian Olympic Committee and the Canadian Paralympic Committee to outfit Canada’s athletes on the world stage. Lululemon knew Canadians were keen to see how the homegrown brand would reinvigorate what it means to “Feel Canada.” So they reached out to Moment Factory to help celebrate the launch of this collaboration.
SETTING THE STAGE FOR THE OLYMPIC OUTFITTER’S VISION, Moment Factory teamed up with lululemon to reveal the new look for Canadian athletes at the Olympic and Paralympic Games., Custom, , , , Canada, Brand Activations Events, Toronto, Business Objectives: Increase Brand Exposure Services: Pre-rendered Content Creation ,"bold":true}]}]}]}, Our goal was to translate the “Feel Canada” campaign into an event that captured lululemon’s signature feeling. Our team developed an immersive environment, show structure, and dynamic multimedia content ranging from cinematic to educational. Focusing on the details of production, including colour calibration of lighting and media content, we also ensured both photography and live broadcast would showcase the collection’s TRUE colours. Media attendees and a thousand livestream viewers enjoyed a first look at lululemon’s transformative vision of national identity: a story of courage told through deep reds, metamorphic maples, and a dynamic dressing system. We are thrilled to help mark this moment of Canadian excellence with an event that caught the world’s attention, garnering some 1.8 billion engagements online., Convention Congress Centres, Branded Contents, Visual Content Creation Production
Our goal was to translate the “Feel Canada” campaign into an event that captured lululemon’s signature feeling. Our team developed an immersive environment, show structure, and dynamic multimedia content ranging from cinematic to educational. Focusing on the details of production, including colour calibration of lighting and media content, we also ensured both photography and live broadcast would showcase the collection’s true colours.
Media attendees and a thousand livestream viewers enjoyed a first look at lululemon’s transformative vision of national identity: a story of courage told through deep reds, metamorphic maples, and a dynamic dressing system. We are thrilled to help mark this moment of Canadian excellence with an event that caught the world’s attention, garnering some 1.8 billion engagements online.
