Hong Kong International Airport

TRANSFORMING THE PASSENGER EXPERIENCE WITH CULTURAL DISCOVERY, The transformation of Terminal 1 at Hong Kong International Airport enhances the passenger experience by celebrating the spirit of the city., Custom, , , Galaxy Awards | Special Events | Digital Installation, 2022 Digital Signage Awards | Public Spaces, 2023 MONDO-DR Awards | Transport & Built Environment, 2023, Asia Oceania, Transportation Hubs, Hong Kong, Objectives: Enhance Content Display, The Journey of Discovery begins at the center of the Meeters and Greeters Hall where the Crystal Elevator greets both arriving and departing travellers. Its prismatic glass facade opens to reveal 8 thematic videos that open a window into the city, from a sweeping tour of landmarks crafted from paper, to an arcade crane game played with 3D toy versions of beloved local cartoon characters. At opposite ends of the hall, twin Waterfall Gardens encourage moments of zen with the soothing sights and sounds of nature. Designed to reward relaxation, the interactive ecosystem springs to life as people grow still. Capping off the journey, Totems of Joy at each departure gate offer a friendly goodbye with destination-based ‘travel selfie’ prompts. Our approach to driving passenger experience innovation is based on the principle that ‘sense of place’ anchors connection and creates memories. Combined, these multimedia features contribute to a uniquely Hong Kong personality and a playful ambience., Airports,