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BRINGING THE POP STAR’S INTIMATE UNIVERSE TO THE BIG STAGE

Custom Theatres & Concert Halls Worldwide
  • 2022 | World Tour

Moment Factory brings Gray’s universe to life with creative direction that bridges his roots and ambitious future.

Conan Gray’s 2022 World Tour sets the stage for the ascending star’s next chapter. Launched in March, the tour builds on the breakout success of Gray’s debut studio album, Kid Krow (2020), and offers an intimate glimpse at future projects to come. Following an emotional arc, the show’s creative direction invites fans to connect with the singer-songwriter on multiple levels, plotting his growth from YouTube star to Gen Z sensation

BRINGING THE POP STAR’S INTIMATE UNIVERSE TO THE BIG STAGE, Moment Factory brings Gray’s universe to life with creative direction that bridges his roots and ambitious future., Custom, Benjamin Dupont | Benoît Giguère | Cécilia Gauffre | Conner Tozier | Corentin Kieffer | Daniel Jean | David Richard | François Desrochers | Geneviève Mousseau | Gregory Vadnais | James Richardson | Juliette Derkaoui | Magalie Desrochers | Marie-Ève Pageau | Marie-Hélène Pouliot | Marie-Josée Houle | Mathieu Monnier | Maxime Doyle | Nataly Kais | Sam Stiban | Sylvia Mazzotti | Uma Arora | Vinh Truong, , , Worldwide, Concerts Shows, World Tour, Objectives: Engage Audience Services: Pre-rendered Content Creation Large Scale Content Creation, Stage design hinges around a deceptively minimal box that, when closed, provides a multimedia backdrop for melancholy ballads and pop-rock anthems. When Gray performs on top, it offers a platform for expression. Inside, it creates space for personal introspection. Breaking a symbolic fourth wall, the box opens into intimate rooms and tableaus in a format reminiscent of online vlogs and videos. Sets and visuals reference handwritten notes, rain-streaked windows, and deserted fields that fans will recognize from music videos. The tour marks Moment Factory’s second collaboration with Gray since his appearance at the iHeartRadio Music Festival., Theatres Concert Halls, Live Performances Show Direction, Visual Content Creation Production

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