AT&T Discovery District

TRANSFORMING PUBLIC SPACES WITH MEDIA ARCHITECTURE, AT&T partners with Moment Factory to reimagine the AT&T Discovery District as a living, immersive multimedia destination, Custom, Aaliyeh Afshar | Adrien Zumbihl | Ajmir Kandola | Alberto Ramirez | Alexandra Lussier-Craig | Alexandre Bordereau | Alexandre Lustigman | Alexandre Michael | Alexandrine Allard | Alexis Doyon-Lacroix | Amahl Hazelton | Andrew Merkin | Arnaud Grosjean | Arnaud Lai Tham | Arnaud Mellinger | Audrey-Kim Poulin | Baptiste Olivier | Basile Buisson| Benjamin Le Talour | Benoît Giguère | Benoit Penaud | Benoit Roy | Bronwyn Averett | Caroline Benoit | Carolyne Shapiro | Catherine Giroul | Catherine Grenier | Catherine LeFoll | Charlotte Leclair | Christian Pelletier | Clementine Dufault | Daisuke Hattori | Daniel Grigsby | David Gao | David Richard | Elizabeth Sparks | Elliot Sinyor | Emilie Hudon | Ernesto Ortega | Erwan D'Orgeville | Esteban Chacin | Fady Atallah | Filis Ann Ozkurdum | Flora Bidaud | Fourat Jellouli | François Desrochers | Francis Clement | Francis Gingras | Francois Loubert-Hudon | Gabrielle Marchand Roy | Gael Szpak | Genevieve Dufault | Gregory Stankowski | Guillaume Lévesque | Hadrien Bennehard | Isabelle Letarte | Isabelle Verdon | Jakub Zuscin | Jamie Reilly | Jean-Christophe Deschenes | Jean-Daniel Caron | Jean-Simon Therrien | Jeffrey Chausse | Jenny Jodoin | Jeremie Quesnel | Jerome Gasselin | Jessica Leroux | Jimmy Mauchretien | Joe Thienbunlertrat | Joel Adria | Joel Gaudreau | Jonathan Chammas | Jonathan Fauchon | Jonathan Russell | Jordi Gauthier | Joseph Browne | Julie Tardieu | Julien Bigeault | Julien Demers-Arsenault | Karim Fakhoury | Kun Chang | Laurent Simon Lapierre | Laurent Tollard | Lena David | Louis Bressand | Louis Brochu | Louis-Philippe Ledoux | Lucas Grillet | Lucy Rybicka | Luis Aretuo | Mélanie Guilbault | Magelan Fournier-Cozic | Marianne Bousquet | Marie-Christine Laniel | Marie-Maxime Giguere | Marie-Pier Larose | Mariléa Rabbat | Marouane Ouhnana | Mateo Mazzini | Mathieu Charlebois-Lévesque | Mathieu Desilets | Mathieu Morasse | Matthieu Gourd | Maxime Chapleau | Maxime Faure | Maxime Geraldes | Maxime Grenier | Maxime Truchon | Michael D Lonardo | Michel Didier | Miquel Tura | Mohamed Ashraf | Myriam Chahbi | Myriam Dechamplain | Nikola Nenov | Olivier Lalonde | Olivier Pageau |Pascal Champagne | Pascal Michel | Patrice Bilodeau | Patrick Bisson | Philippe Morel | Pierre Emparador | Quentin Bleton | Quitterie Boissé | Raphaelle Brissette | Richard Cormier | Richard Hachem | Robert Al-Romhein | Roslane Moussouni | Ryan Hartsell | Salim Lounis | Samuel Renard | Sarah Tordjman | Simon Douville | Simon Léveillé | Simon Methot | Simon Mullot | Simon Takerkart | Sophiane Verri | Sophie Carle | Sophie Midavaine | Solveigh Dugas | Stéphane Turner | Steven Beliveau | Sun-lay Gagneux | Sylvia Mazzotti | Thibault Libert | Thibault Magni | Thijs Van Hoof | Thomas Gibault | Tim Rice | Timothy Dormady | Valérie Dupras | Vincent Beaulieu | Vincent Letellier | Vincent Pasquier | Vinicius Barros Silva | Xavier Drapeau-Mayer | Yan Hirschbuhl | Yohann Debarle | Ysella Gibson-Lobb | Yves J Bationo | Zane Kozak, , Digital Signage Experience (DIZZIE) Awards | Public Spaces, 2022 Digital Signage Experience (DIZZIE) Awards | Digital Signage Experience of the Year, 2022, United States, Public Spaces, Dallas, Business Objectives: Enhance Content Display Services: Technical Design Pre-rendered Content Creation Large Scale Content Creation, Working alongside our creative partners, we approached The District as a communal space that marries physical and digital worlds; creating dynamic visual content that reflects real-time information including time of day, weather, and season. By unlocking the potential of the Unreal Engine, our teams were able to seamlessly integrate data-driven content into the programming. Evolving over a 24-hour period, the media wall’s original cinematic capsules offer a wide variety of high-impact show features that provide moments of collective enjoyment while a collection of ambient capsules encourage pause and relaxation throughout the day. Behind the scenes, a custom-made digital management system created a robust control platform for the 104-foot tall, 6K media wall and an LED-powered trellis. This innovative technology platform features a content management systems (CMS) and show controls that connect and synchronize the media installations, transforming The plaza at AT&T Discovery District into a fully-immersive multimedia environment., Public Spaces, Visual Content Creation Production, Digital Artwork, Digital Placemaking