What makes a programmable space like Cipriani 25 Broadway the ultimate playground for brands?
It’s because, with multimedia, nothing in the space is static—every surface becomes dynamic. Teams can shift moods, build sequences, and curate programs that surprise audiences moment to moment. Brands can customize and layer content without building sets, producing waste, or impacting the historic architecture. The result is total creative freedom, endless variation, and a sustainable way to deliver memorable experiences.
How do collaborations stay fresh after years of creating together?
They stay fresh because the relationship keeps growing. With Arc’teryx, we push sensory storytelling further each year. With UNICEF, we deepen purpose-driven engagement. Along the way, we become true brand experts. That knowledge, paired with an integrated way of working, builds trust and lets us push the boundaries. Our ongoing R&D and diverse projects continually expand our multimedia toolbox, giving us new ways to surprise audiences and evolve the experience.
What gives you goosebumps every time you think about it?
Any moment where we bring people together, surprise them, entertain them, and spark a collective emotion. That shared reaction hits with the same force every time.
