Moment Factory, the creative firm that partnered with artists and cultural organizations to produce this surge of projects, applies multimedia technologies to create exciting but meaningful attractions within natural, heritage and urban destinations. These immersive environments act like a “digital campfire,” a light that gathers and connects crowds around it.
Guided by the rallying cry “we do it in public,” Moment Factory designs and executes imaginative experiences that establish must-see destinations by infusing urban and natural landscapes with a sense of awe and enchantment.
These projects extend sites’ usable hours and offer different ways to explore them, attracting new visitors and development opportunities that have a lasting impact on Canada’s cultural landscape and regional tourism initiatives.
Based in Montreal with satellite offices in international artistic hubs (Los Angeles, London, New York, Paris, Tokyo), Moment Factory fuses together expertise from the city’s rich creative pool of film, video game and tech talent. This interdisciplinary team has more than doubled in the past two years, bringing in gifted designers, creative directors, programmers and artists from at home and beyond our borders. As it grows, the firm wants to continue recruiting exceptional Canadian talent from coast to coast.