It’s an exciting challenge to collaborate with an artist on the other side of the world. It means cultivating local partnerships, scheduling meetings at all hours and overcoming language barriers to find shared meaning in our creative goals.
We created a visual language for the V-Motion Truss integrated kinetic system. Video content of each song is framed by dream-world imagery that echoes Amuro’s music videos, album art and past concerts. Retro graphic design, a vintage carousel and beautiful architecture are brought to life like dreams come true in these whimsical landscapes.
Keeping Namie Amuro’s powerful live performance front and center, Moment Factory’s playful video content help make the stages of giant venues feel immersive and intimate for her legions of fans, creating a send-off fit for an icon.