With a production timeline of just eight weeks, and within the context of the COVID-19 pandemic, VROOM! was brought to life with the help of many local partners. Created to respect appropriate physical distancing and sanitary measures, VROOM! allowed audiences to get together outside, and enjoy a brand new kind of entertainment.
Highlighting a selection of short films from the National Film Board (NFB) collection, as well as the 80s cult classic Ghostbusters, the experience used special effects and multimedia content to add a touch of magic to the traditional drive-in experience.
Lights, projections mapping and lasers amplify the atmosphere around the screen, blending the movie with the surrounding woods to immerse spectators into the heart of the action.
Participants were also invited to come dressed in costume, and to stop by the Vroom-O-Maton, an interactive photo booth that placed cars and visitors right into the scene, and gave them a shareable souvenir.
Taking place over the summer, all the conditions were right for a memorable evening of collective celebration outdoors.