Drawing on Moment Factory’s 20 years of expertise in crafting innovative multimedia experiences, this multi-room experience immerses guests in a storyworld where dynamic content, stage design, video projection, lighting effects, interactive media and original music converge to recount pivotal moments in Messi’s life, from childhood beginnings to global superstardom. Physical games invite them to learn the player’s most celebrated skills, while a complementary mobile app enhances the experience with trivia games and an AR photobooth feature.
Representing the pinnacle of Moment Factory’s contributions to immersive storytelling, interactive technologies, and augmented gaming, The Messi Experience stands as an innovative next step in IP-driven attractions. Prioritizing engagement, entertainment, emotion, and a sense of fun, the experience offers a unique take on the Messi brand, designed to captivate and inspire a wide demographic, from die-hard fans to new audiences alike.
