For a concept, we went back to the film industry basics of a movie set, including the old trick of creating entire worlds with scenic backgrounds. To do this, we surrounded viewers on three sides and overhead with a grand art-deco inspired set, effectively immersing them in our projection playground. Then we created the impression of a movie set collapsing around them, ever revealing another world and epic moment in film just behind, playing between notions of fiction and reality. With a nod to the industry’s many accomplishments, we sourced the most epic scenes, dramatic music and memorable dialogue, taking viewers on a multi-screen cinematic journey through the art and history of film and television.
Using surround storytelling, visual effects and 3D projection-mapping, we worked with a concept familiar to viewers. But to surprise them, we took an immersive approach, leaving Sony’s guests with the feeling of having been actually transported through history.