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Tropicana Atlantic City

Five multimedia shows to animate the boardwalk


A unique immersive experience with original 2D and 3D animations and soundtracks.

Aiming to highlight its presence within the Atlantic City landscape as well as offering a memorable experience to the public, the Tropicana Casino & Resort asked Moment Factory to animate its hundred meter long facade overlooking the iconic boardwalk. A series of five original shows play every evening.

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Our team created five unique worlds inspired by the surrounding environment, including the boardwalk, ocean, beach, sea winds and bustling nightlife. In addition to 2D and 3D animation and lighting effects, each show features an original soundtrack with styles ranging from electronic music to orchestral arrangements.

Our in-house team focused their creative expertise for several months to make the Tropicana’s facade shine. This imaginative visual and sound experience not only positions the Tropicana as a beacon within Atlantic City, it encourages residents and tourists alike to come and enjoy the boardwalk’s lively nightlife. Indeed, this series of shows makes a fitting contribution to the boardwalk’s festive spirit by inspiring a sense of wonder and fun.