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Work Life at PENN 1

Transforming a corporate space into a connected campus

2021 - New York

Art and innovation come together to create a modern workplace with a unique voice and identity

Moment Factory partnered with real estate investment company Vornado Realty Trust to reimagine the user experience at PENN 1. Together, we merged world-class art and innovative technology to provide the corporate space with its own unique voice and identity.

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A once typical office lobby has been transformed into a future-forward destination that ushers in a modern and balanced lifestyle, aligned with the current integration of flexible workspace in Midtown Manhattan.

Each multimedia zone serves its own unique purpose, while contributing to a seamless user journey. Iconic installations include the Social Stair, a connected gathering place featuring horizontal screens that immerse guests in dynamic content and animated widgets, and the Grand Stair, an interactive staircase that connects the lobby to the Social Stair, and includes messaging, animation and reactions in response to individual footsteps.

All zones and media content are in constant conversation, united by an advanced internal operations system. Real-time and interactive multimedia generates dynamic content that evolves over the course of the workday, and throughout the year.

Together, these zones form a connected campus that enriches work life, generates a collective energy, fosters social engagement, promotes productivity, and simply inspires all who enter.

CREDITS MOMENT FACTORY TEAM: Alexandre Bordereau | Annie Leclerc-Casavant | Arnaud Grosjean | Audrey-Kim Poulin | Basile Buisson | Benoît Giguère | Benoit Massé | Briana Larson | Bronwyn Averett | Carolyne Shapiro | Catherine Giroul | Catherine Grenier | Catherine LeFoll | Charles-Olivier Gosselin | Connie Fu | Emily Thorne | Ernesto Ortega | Evan Boehm | Flora Bidaud | François Desrochers | Francois Loubert-Hudon | Guillaume Lévesque | Hugo Daoust | Jamie Reilly | Jean-François Larouche | Jerome Gasselin | Jonathan Chammas | Jonathan Fauchon | Jonathan Gagne | Jonathan Masterson | Joshua Selinger | Karine Gagnon | Laurent Simon Lapierre | Lucy Rybicka | Marieve Deschamps | Marieve Dorman | Nadim Souaid | Nathanaël Couture-Lecaude | Olivier Maurice | Pascal Michel | Patrice Bilodeau | Richard Paquin | Robert Al-Romhein | Roslane Moussouni | Ruby-Maude Rioux | Sebastien Berube | Sophie Linichenko | Sophie Midavaine | Steven Beliveau | Sylvia Mazzotti | Tara-Maria Massaad | Vincent Beaulieu | Xavier Drapeau-Mayer