Working alongside our creative partners, we approached The District as a communal space that marries physical and digital worlds; creating dynamic visual content that reflects real-time information including time of day, weather, and season.
By unlocking the potential of the Unreal Engine, our teams were able to seamlessly integrate data-driven content into the programming.
Evolving over a 24-hour period, the media wall’s original cinematic capsules offer a wide variety of high-impact show features that provide moments of collective enjoyment while a collection of ambient capsules encourage pause and relaxation throughout the day.
Behind the scenes, a custom-made digital management system created a robust control platform for the 104-foot tall, 6K media wall and an LED-powered trellis. This innovative technology platform features a content management systems (CMS) and show controls that connect and synchronize the media installations, transforming The plaza at AT&T Discovery District into a fully-immersive multimedia environment.
