Over the course of three days, more than 7,000 visitors stepped into Pandora Garden, a tribute to spring awakening. Inside, two large LED walls showed a verdant world that was complemented by reflective surfaces throughout, giving the entire space a feeling of infinity. In this environment digital butterflies reacted to visitor movement, following the sweep of a hand, or perching on shoulders. Created using a game engine, these interactions were designed to be highly intuitive, so that everyone could move naturally and have fun.
With a short production turnaround, it was vital to work in close collaboration with Pandora, in order to streamline production and align our creative expertise and resources with their brand’s vision. This successful project exemplifies the kind of experiences that can create impactful live engagement along with deep social media reach: over 2,9M impressions on Instagram of event-generated content.